Photo by Rasid Necati Aslim/GettyMissed in the conference hall – for the cheering was too loud (literally, delegates said they struggled to hear bits) – was Keir Starmer’s appeal to Conservative voters. And that Conservative voters can now be up for grabs. But in that data sits an underappreciated group of Tories who would rather Labour than Reform. Rewind back to May – the Runcorn and Helsby by-election, snatched from Labour’s hands by an insurgent Reform campaign. It formed part of a wider Labour strategy in the seat: to talk to, essentially, posh Tories and Tory-adjacent voters living similar conditions.