Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house. Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as “Maxwell Apartment Coffee”. “Maxwell House? In this economy?” a narrator asks in a video ad, promising that Maxwell Apartment is “the same affordable coffee you love, now with an even more affordable name”. In the 1930s, the company introduced a free “Maxwell House Haggadah”, a printed guide for the seder dinner on the the Jewish holiday of Passover.