Widespread adoption of Gen AI by game developers: StudyGoogle Cloud based on a new research revealed that 90% of Games Developers are already using AI in workflowsTuesday August 19, 2025 0:24 AM , ummid.com News NetworkCologne (Germany): Google Cloud based on a new research revealed that 90% of Games Developers are already using AI in workflows. The study conducted by The Harris Poll the findings of which Google Cloud shared at Devcom Developer Conference 2025 Monday, revealed the widespread adoption of Generative (Gen) AI in the games industry and its transformative impact on game development and player experiences. The study used the feedback from 615 game developers in the United States, South Korea, Norway, Finland, and Sweden, Google Cloud said at the Europe's biggest game developer event. "97% of respondents believe Gen AI is reshaping the industry, with a majority (90%) already integrating the technology into their workflows", the study revealed. "This optimism is balanced by a keen understanding of the challenges of gen AI, such as the cost of AI integration (24%), the need for upskilling staff (23%), and difficulty measuring the success of AI implementations (22%)", the study said.