There’s an amusing trend on social media of people sharing ‘AI fails’. Of course, the irony here is that AI fails often aren’t, technically speaking, tech fails at all, but rather the result of human error. Because while AI fails make for entertaining social feed fodder, poor prompting for images in particular can have deeper implications for brands and customers alike. Why poor AI prompts are problematicIt’s well-known that AI training data has a strong English-language, Western bias. It works with most online AI image generators.