Through this network, the Group aims to meet rising consumer demand for cosmetics and wellness products through greater accessibility across the country. At SM, we will continue to be at the forefront of meeting consumers’ evolving preferences by offering enriching experiences through suitable and unique products and services,” said SM Retail president Jonathan Ng. According to the company, health and beauty continue to be among the fastest-growing sectors globally, driven by increasing demand for wellness, personal care, and beauty solutions. “The Global Wellness Institute projects that the global wellness economy will reach nearly USD9tn by 2028. “As demand continues to surge, SM remains committed to shaping the future of beauty and wellness retail — offering more choices, deeper experiences, and nationwide accessibility for every Filipino.”