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Jun Ji Hyun Line Sparks Chinese Anger
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From: @kdramaarchive0Jun Ji Hyun faces massive Boycott in Chinamultimillion-dollar losses over single line in Disney+ series 'Tempest'The recent Disney+ K-drama Tempest, starring acclaimed actress Jun Ji-hyun, has sparked a significant controversy in mainland China, largely centered on a single line of dialogue.
The dispute stems from a moment in Episode 4 where Jun Ji-hyun’s character, a diplomat, asks: “Why does China prefer war?” The line, circulating widely on Chinese social media platforms like Weibo despite the show not being officially available, was immediately condemned by many netizens.
Given Jun Ji-hyun’s substantial popularity in China following hits like My Love From the Star, many fans expressed a feeling of personal betrayal.
Chinese consumers initiated calls for a boycott of both the drama and the global luxury brands Jun Ji-hyun endorses.
Reports indicate that brands such as La Mer and Piaget swiftly removed advertisements and content featuring the actress from their Chinese-facing social media channels.