AI-powered platform Stravito has introduced its new agentic tool to market following a successful early pilot with Italian coffee company Lavazza. Lavazza was already an existing Stravito customer and the pilot saw teams stress-test ideas with consumer input before new products were launched. Head of Business Intelligence and Consumer Insights at Lavazza Group, Simone Ballarini, says the AI data capability of Stravito has helped streamline efficiencies in the business. “Stravito AI Personas stood out for providing reliable feedback, grounded in our own research. “Stravito AI Personas is the next step in our evolution.