While virtual restaurants have been around since 2010, their prominence grew in 2020 with the rise of the COVID-19 pandemic due to their contactless nature. According to CloudKitchens.com, “a ghost kitchen is a food service operation that prepares meals solely for delivery, without a traditional dine-in space. Sometimes, traditional restaurants create a complimentary virtual restaurant of their own in order to meet the ever-changing needs of their customers. The rise of virtual restaurants in Rochester may then be, suggests Katre, a direct response to the population the city attracts. From the research that I've read so far, this is a challenging space to be in, so it will be interesting to see, in a city like Rochester, how it plays out.”11 virtual restaurants in Rochester