The reasons why underage children or teenagers resort to selling explicit content must be specifically identified and targeted. The United Nations Children’s Fund (Unicef) stresses that parents can play a direct role in protecting their children online by:1. Spending time online together – Encouraging safe and positive digital experiences with friends and family, while teaching children to recognise and avoid inappropriate content. It should shield them from harmful and explicit content while still allowing spaces for healthy social relationships. We must build an online environment where young people can grow and learn without the threat of sexual exploitation destroying their futures.