He isn't from a political family, but got into politics in 2010 when David Cameron returned the Conservatives to power. "I've come to Wales not only to get involved in Welsh politics but actually to really make a difference," he said. The general election battering in 2024 saw the party lose all its MPs in Wales, and cuts and changes inevitably followed to the party structure. "I've always seen it as if I'm going in for something. "All I'm focussed on is literally hitting every door I can possibly hit and if they're saying that they're going to Reform then it's challenging them 'Why are you going to Reform?