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TapOut partners with WWE
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TapOut partners with WWENEW YORK AND STAMFORD, Conn., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for TapouT™, a newly repositioned fitness lifestyle brand.
TapouT is now the official fitness and training partner of WWE and will be integrated across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media.
“TapouT was ABG’s first acquisition, and it continues to be a global brand with strong sales and blue-chip partners all over the world.
TapouT branding will also be featured at the WWE Performance Center in Orlando, Fla., and all performers, trainers and staff will be outfitted in TapouT workout apparel.
New TapouT branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.