Beyond powerful imagesWhat often goes under the radar is the model of communication that aid agencies use. A more participatory communication model that empowers communities and allows them to guide the conversation would strengthen ownership and resilience. It demonstrates a participatory communication model that goes beyond fundraising. However, little public data exists on its impact, underscoring the need for more rigorous evaluation of participatory communication approaches. Aid agencies need to embed participatory communication into the heart of their strategies as a core practice.