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Apple shelves Vision Pro revamp in pursuit of AI glasses to rival Meta - Bloomberg
['Wed October At Pm Bst', 'Min Read']
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Investing.com -- Apple Inc (NASDAQ:AAPL) is shelving development of a lower-cost Vision Pro headset to prioritize a more urgent initiative: building smart glasses that could rival offerings from Meta Platforms Inc (NASDAQ:META).
The delayed headset, code-named N100, was targeted for a 2027 launch with a lighter form factor and lower price point than the current Vision Pro.
But Apple recently told teams it is refocusing efforts on two smart glasses projects, aiming to accelerate timelines despite trailing key competitors.
Google, meanwhile, is developing its own AI smart glasses leveraging its Android XR operating system and the Gemini chatbot assistant.
While Apple still heads the high-end mixed-reality market with the Vision Pro, the product’s limitations in portability and affordability have constrained its adoption.