Samsung Electronics Australia has appointed Jeremy Sargeant, Head of Retail Sales – Consumer Electronics division; a newly created role tasked with driving sustained sales growth and retail transformation across Audio Visual and Home Appliance categories. Sargeant joins Simon Howe – Director, Audio Visual and Rachel Carter, Head of Department – Home Appliances on Samsung’s Consumer Electronics senior leadership team, headed by Phil Gaut, Director, Consumer Electronics. Transitioning to Samsung with a strong industry pedigree, Sargeant brings extensive retail, sales and operational experience to the role. He will focus on building and executing best-in-class cross-category retail and training experiences to highlight Samsung’s unique position as Australia’s most trusted consumer electronics brand. “Jeremy Sargeant is known across the industry as a dynamic leader and retail expert with a talent for positively disrupting the status quo to drive high-growth results.