The single most important demographic driving this transformation is Generation Z (Gen Z). Nigerian Gen Z are proven global trendsetters. Gen Z, with their “balling” mentality and intrinsic Fear of Missing Out (FOMO), are the primary consumers of these high-ticket experiences. The Gen Z who is the digital creative and side-hustle CEO actively monetizes the festive energy. The Gen Z who are conscious achievers are acutely aware of social and environmental issues.