The launch gives institutional clients in 20 states and territories — including New York, California and Washington, D.C. — direct access to the platform. Bullish has operated internationally since late 2021 and reports more than $1.5 trillion in cumulative trading volume. In August, it listed on the New York Stock Exchange under the ticker BLSH. institutions deserve better execution, deeper liquidity, and platforms built for their strategies,” said Chris Tyrer, president of Bullish Exchange. Analysts say Bullish’s mix of liquidity pools, institutional tools and regulatory approval could help it differentiate, but success will depend on attracting consistent institutional flow.