Nielsen Kicks Off Big Data Era With Revamped Weekly Ratings Reports

['Rick Porter', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright'] The Hollywood Reporter 2025-10-02 00:20:10

As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling method, the company is also showcasing that data in a series of new reports. The ratings service began implementing its “big data plus panel” ratings for live telecasts on Sept. 1 and for all linear programming with the official start of the 2025-26 TV season on Sept. 22. Also of note: ABC’s and NBC’s evening newscasts each had multiple entries in the top 25 programs of the week. These Nielsen charts only show same-day viewing, meaning streaming after the initial airing and other delayed viewing aren’t included. The top 25 shows for the week of Sept. 22-28, based on same-day viewing, are below.