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EN
From Puerto Rico to the Super Bowl, Bad Bunny’s Takeover Continues
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The Hollywood Reporter
With Bad Bunny’s 2026 Super Bowl LX Halftime Show announcement, once more, all eyes are on Puerto Rican culture, and that’s what Benito Antonio Martinez Ocasio wants.
When it comes to his productions, Bad Bunny’s team says he usually knows exactly what he wants.
Every single detail.”Bad Bunny stage set Eric RojasBad Bunny’s lyrics are poetic about Puerto Rico, filled with references that often only Puerto Ricans can truly grasp.
The ever-present Sapo Concho (the Puerto Rican crested toad) and the now world-renowned marquesina parties further root his songs in the island’s identity.
The show was carefully crafted by Bad Bunny alongside his team of producers, set designers and promoters — all of whom are Puerto Rican.