articleThe Brief More than half of Americans favor capitalism but not as much as they did in the past. Support for free enterprise and small business is high among Americans, according to a new Gallup poll. Americans still favor capitalism but not as much as they did in previous years, based on data in a new Gallup poll . And among political parties, approximately 60% of Republicans, 36% of independents and 17% of Democrats rate big business positively, the poll noted. Less than half of Democrats (42%) view capitalism positively, while a slight majority of independents (51%) still do.