The Brief Washington State University is introducing a new pilot program that will allow for walk-around beer and wine sales at Gesa Field during football games. Alcohol sales will begin two hours before kickoff and conclude at the end of the third quarter. Washington State University will launch a new pilot program allowing walk-around beer and wine sales at Gesa Field, starting with the September 20, 2025, Apple Cup game against Washington. No, re-entry is not permitted at Gesa Field once a ticket has been scanned. This policy also applies to Rogers Field/Cougville, which has become part of the ticketed Gesa Field footprint.