dee karen // ShutterstockHow businesses can master multichannel storytelling and win over audiencesIn a digital world overflowing with content, a single press release is no longer a surefire path to success. It remains the gold standard for official, verified information and is highly discoverable in AI search. Whether a social media clip or a B-roll package, it must be professional, focused and accessible with subtitles and transcripts. Social media content should be optimized for each platform to increase engagement and reach. Social media content should be optimized for each platform to increase engagement and reach.