Sabrina Carpenter is a brand ambassador for Redken, and in a new commercial for the beauty brand, she gets to live out her Broadway dreams by dancing her way through a musical number about hair care products. The clip shows Sabrina in her hotel room trying to reach a tube of her Redken A.B.C. Sabrina thinks for a minute and then says, “The longer you leave it in, the better it feels.” And cut. Maybe Taylor Swift saw the ad before she asked Sabrina to sing with her on the title track of her new album, The Life of a Showgirl? Sabrina became a brand ambassador for Redken in December 2024.