Chief Judge of the Northern District of Florida recently held SMS messages are not “calls” for purposes of the TCPA’s DNC rules. That means you cannot sue for unwanted marketing texts in Tallahassee–even if you list your number on the DNC list. But if you live down in Miami, you can according to the decision in Blosley v. A Bradley Hospitality 2025 WL 2686984 (S.D. This is obviously a fast moving area of law and developments are taking place literally daily. The stakes if you get this wrong are through the roof– so you need to make sure you are following closely.