For many Americans, Canadians and Mexicans, Roku is known as a key TV streaming platform. That said, it has set its sights on the television set marketplace in an environment where built-in free ad supported streaming television (FAST) channels are quickly capturing consumers and advertisers. The Philips Roku TV features Philips’ proprietary Ambilight technology, which is coming to U.S. consumers for the first time with the Roku TV OS. “At Roku, we’re constantly pushing the boundaries of what TV can be for our customers,” said Tom McFarland, Vice President of Roku TV. “With Philips Roku TV featuring Ambilight, we’re transforming the viewing experience — bringing every moment, every beat, and every game to life in a way that feels more immersive, vibrant, and unforgettable.”Philips Roku TVs featuring Ambilight include: