She highlighted that just 9% of consumers currently take financial advice, leaving millions without access to support at critical points in their financial lives. “Full-fat advice will continue to play an important role, but targeted support and simplified advice should become part of a continuum so consumers can choose what is right for them.”The FCA recently published a second consultation on targeted support, proposing additional amendments to align the framework with existing Handbook requirements. It is also opening a pre-application support service to help firms prepare formal applications to deliver targeted support from 2026. She said the Financial Ombudsman Service will apply a tailored conduct regime when assessing targeted support complaints, giving firms greater certainty. Alongside targeted support, she called on firms to continue challenging themselves under Consumer Duty and to engage with wider FCA reforms on data decommissioning and smarter regulation.