Launching on 13 October with a prize fund of over £42,000 and featuring across £1.35 price-marked packs (PMPs) of KP Original Salted Peanuts, Dry Roasted Peanuts, and Aromatic Thai Chilli Flavour Coated Peanuts, the promotion runs until 7 December ahead of the prestigious PDC World Darts Championship taking place in London later this year. With an easy-to-enter mechanic, consumers simply scan an on-pack QR code on promotional SKUs, taking them directly to a dedicated website landing page to enter the competition. Rachel Horrell, senior brand manager at KP Snacks, says: “This promotion represents a landmark moment for KP Nuts as we partner with one of the most exciting young sports personalities in the UK today. The on-pack perfectly captures the excitement of darts while delivering extra value and excitement to shoppers and retailers. “As the UK’s number one nut brand, KP Nuts continues to drive category growth as a trusted and recognisable brand, with a range of tasty flavours and formats that cater to all occasions”.