It will be inaugrated by Finance Minister Nirmala Sitharaman on October 4 from Gandhinagar, Gujarat. Unclaimed financial assets including insurance policy claims, bank deposits, dividends, shares and mutual fund proceeds often remain unclaimed due to lack of awareness or outdated account details. During this campaign, citizens will be provided on-the-spot guidance on how to search for their unclaimed assets, update records and complete claim procedures. The campaign will encourage people to participate actively, spread awareness, and strengthen financial inclusion in every household. A special financial inclusion exhibition will also be organized featuring stalls from banks, insurance companies, mutual funds, and pension institutions, the statement said.