National Breastfeeding Week is marked each year from October 1 to 7, it is an opportunity to discuss the importance of breastfeeding as the normal and healthy way to feed babies and young children. “Our goal is to ensure every family receives the encouragement and resources they need to make informed feeding choices.”A vibrant new wall mural celebrating breastfeeding was officially unveiled today in Newtowncunningham Primary Care Centre. “I’m delighted to see our new breastfeeding wall mural come to life. Local Supports for Families:As part of National Breastfeeding Week, families are encouraged to explore the many supports available, both in the community and online:Local breastfeeding support groups are active across the community. Public Health Nurses and Internationally Board Certified Lactation Consultants (IBCLCs) continue to provide free one-to-one guidance after birth.