In a Seattle federal courtroom, Amazon.com Inc. is squaring off against the Federal Trade Commission in a high-stakes trial that could reshape how the e-commerce giant handles its lucrative Prime subscription service. The FTC alleges that Amazon employed deceptive tactics to enroll millions of consumers into Prime without their full consent, then deliberately complicated the cancellation process, violating consumer protection laws. Prosecutors claim that during checkout, customers were funneled into Prime sign-ups with misleading interfaces, often burying key details about recurring fees. Amazon, however, vehemently denies the allegations, asserting that its enrollment and cancellation processes are transparent and user-friendly. If the FTC prevails, Amazon could face hefty fines, mandated interface changes, and even refunds for affected consumers.