The platform, owned by Microsoft since 2016, will begin sharing more user data with its parent company to enhance AI training and personalize ad targeting. LinkedIn’s updated terms explicitly allow the platform to leverage user-generated content for generative AI models, while funneling behavioral data to Microsoft for ad optimization. Instructions for doing so involve navigating to LinkedIn’s settings under “Data privacy” and toggling off permissions for AI training and third-party data sharing. A Reddit thread on r/PPC discussed how low-bid strategies combined with LinkedIn data yield high returns, while a MediaNama analysis emphasized the global implications, especially in regulated markets. Sharing data for AI training raises ethical questions about consent and bias in models trained on professional profiles.