These record-setting performances represent 9- and 10-percent increases, respectively, over the same period last year, and have Kia on pace for a third consecutive annual sales record. “As we begin the last quarter of the year, these best-ever sales performances set the Kia brand on perfect trajectory to achieve yet another annual sales record and the brand’s highest-ever market share,” said Eric Watson, vice-president, sales operations, Kia America. Pricing for the 2026 Sorento SUV ICE starts at $32,190 MSRP[1]; the Sorento HEV starts at $38,890 MSRP; and the Sorento PHEV starts at $48,290 MSRP. The second installment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid model. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology and convenience across three diverse powertrains, including the powerful turbo hybrid model.