Billion Photos // ShutterstockSmells like trust: Why sensory cues shape public perception of indoor air qualityWhen it comes to indoor air quality, perception often begins with the senses. The 2025 Indoor Air Quality Perception Report, published by GPS Air, a provider of indoor quality solutions, found that unpleasant odors outweigh even a known virus as a deterrent. The Invisible Becomes TangibleThe average person doesn’t walk into a restaurant and ask for an air quality report. The report highlights that 45% of Americans are most likely to think about air quality when the air smells strange or stale. Clean Air Drives BehaviorTrust in air quality is now an active decision driver.