tilialucida // ShutterstockHow a vaccine advocate turns down the temperature in discussions around hesitancyKaren Ernst is the director of Voices for Vaccines, a national organization focused on increasing vaccination rates by providing accurate information to families. Some vaccine hesitancy is driven by misinformation on social media, research shows. They’re not as involved in their communities, they don’t know their neighbors, they don’t trust their public servants, they don’t trust scientists who seem very far away. “When I started in 2012, I was already alarmed about social media, and I used to describe those days as the wild west, because you could literally say anything on social media. “It’s easy to blame social media, but the problem is us.