Peloton has experimented with AI for the past few years, notably with the Guide, a $495 attachable camera that offered feedback, but which is no longer on sale. The “company learned a lot from that product,” said Chief Product Officer Nick Caldwell, noting that users wanted those tools integrated “more deeply” in the equipment. Last month, Peloton laid off about 6% of its workforce as part of a $100 million cost-cutting effort. However, a clothing collaboration with Lululemon is still in place, and Peloton continues to sell its products with outside retailers, both McCarthy’s initiatives. Peloton discontinued its high-profile ads featuring NFL brothers T.J. and J.J. Watt, as an attempt to appeal to men.