AS THE PBA met the media to launch its 50th season on Wednesday, the pro league brought in tow the newest member of the family — Pureblends Corporation. Officially on board after the completion of its purchase of NorthPort, Pureblends is carrying the Titan Ultra Giant Risers banner to start its PBA journey. Their designated representative to the board, Emilio Tiu, attended the team’s first public function with much excitement. Dennis Pineda of Converge while Mr. Cardel, formerly with the Dyip, is on a comeback with the Pureblends franchise. Aside from Mr. Tiu, there are two other fresh faces on the board in Jason Webb of Magnolia and former NorthPort coach Pido Jarencio of Terrafirma.