BTC has launched its “Think Pink” Breast Cancer Awareness initiative, offering 100 complimentary mammograms and educational resources to encourage early detection and support communities across The Bahamas. The campaign, which coincides with Breast Cancer Awareness Month in October, includes public events featuring medical professionals and survivors. The president of Sister Sister and her team demonstrated self-breast examinations, while survivor Yvette Williams shared her story, urging women not to ignore symptoms. Breast cancer is the most common cancer among women worldwide. Health experts stress that early detection through mammograms and monthly self-examinations significantly increases survival rates.