Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI is raising the stakes for brands. Today, 60% of consumers believe that advances in AI make trust even more important, and with AI agents on the rise, the findings point to real opportunities for companies to win back consumers with trustworthy AI agents this holiday season. But to build trusted customer relationships, brands need trusted AI agents that are grounded in transparency and the right data. Consumers trust less, expect moreConsumer trust is at its lowest point in eight years, and advances in AI make earning that trust more critical than ever. · Nearly three-quarters (72%) of consumers trust companies less than they did a year ago·65% feel companies are reckless with customer dataIt’s not just about trust; consumers also expect best-in-class experiences.