“We have all been horrified by the growth of the BDS movement in college campuses and have concluded that we have to fight this battle before the kids even get to college,” Catz wrote. “We believe that we have to embed the love and respect for Israel in the American culture. That means getting the message to the American people in a way they can consume it.”Catz, who was still head of Oracle at the time, also mentioned that her sister, Saritz Catz, was a “longtime Hollywood writer-producer” as well as a “prominent pro-Israel activist and AIPAC national leader.” She added that her sister was working on a reality show, Women of the IDF, meant to “humanize the IDF in the eyes of the American public.”The Israeli American CEO of one of the country’s most powerful companies was asking Israel’s former prime minister for advice on how to better spread pro-Israel propaganda back in 2015. Now she’ll control the algorithm that many conservatives and liberals alike believe is responsible for helping shatter Israel’s (tailored) image among the vast majority of young Americans, who have woken up to the reality of Israel’s genocide against Palestinians in Gaza.