Etihad Cargo, the cargo and logistics division of Etihad Airways, has unveiled its first campaign under the airline’s new Beyond Borders brand platform. The campaign brings the airline’s refreshed brand to life through a cargo lens, celebrating the role of air freight in connecting people, communities, and economies across the globe, according to an official release from Etihad Cargo. Alongside the campaign, Etihad Cargo will be launching its refreshed etihadcargo.com on the 9th of October aligning the digital platform with Etihad’s updated brand. The campaign imagery also features air waybill details, subtly highlighting the carrier’s global reach and operational precision, the release added. With its first Beyond Borders campaign and redesigned digital platform, Etihad Cargo demonstrates how the airline’s new brand platform extends across the business, reaffirming its role as an enabler of global trade and development, and taking goods, care, and trust beyond borders.