While the latest surveys confirm continued high demand for Apple’s premium devices—the iPhone 17 Pro and iPhone 17 Pro Max—the data reveals a surprising lack of interest in the ultra-slim model, the iPhone Air. The iPhone 17 Pro Max (33% share) and the iPhone 17 Pro (22% share) drove this demand. iPhone Air low demand: The trade-off buyers are rejectingThis trend makes the low interest in the iPhone Air stand out dramatically. The iPhone Air replaced the mid-size option, the iPhone 17 Plus. There was an assembly goal of 500,000 S25 Plus units compared to just 300,000 S25 Edge units in a specific quarter.