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Omaze house prize draws fuel first UK profit
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Omaze house prize draws fuel first UK profitOmaze raked in almost £200m in the UK last year.
Omaze, which runs house prize draws across the UK, has made its first profit since launching in this country.
The division of the US-headquartered business has posted a pre-tax profit of £6.2m for 2024, new accounts filed with Companies House show.
The profit comes after Omaze reported a pre-tax loss of £17.3m for 2023.
“This was achieved as we moved to house prize draws each month in 2024 resulting in more sales and subscriptions, thereby improving leverage against operating costs.