Rolex: Property buys pay off as UK profit nears £100mSales and profit at the UK arm of Rolex both rose in 2024. (Photo by The Image Gate/Getty Images)Profit at the UK arm of luxury watch brand Rolex jumped towards the £100m mark during its latest financial year thanks to a trio of investment properties. The London-headquartered division has reported a pre-tax profit of £96.2m for 2024, new accounts filed with Companies House have revealed. The latest rise means Rolex’s UK sales have risen for 18 years in a row. Read more KFC sheds jobs as UK profit jumps to almost £100mIts pre-tax profit also grew in the year from CHF 147.1m to CHF 158.4m.