Is the first AI ‘actor’ the beginning of Hollywood’s existential crisis?

Her creator, Dutch producer Eline Van der Velden, expects to sign Norwood with a talent agency and hopes her creation can rival stars like Natalie Portman and Scarlett Johansson at the box office. Norwood “is not a replacement for a human being but a creative work — a piece of art,” Van der Velden said on Instagram. The arrival of an “AI actor” is the “end of the industry as we know it,” director Luca Guadagnino said on X. Van der Velden calls Norwood a “creation,” though terms like “deepfake” or “animated character” might also work. Gersh Agency will also not sign Norwood, said Variety .