Building on that hype, Apple has rolled out a set of festive season offers in India, which will run through October 23 across Apple Store Online, its retail outlets, and the Apple Store app. The offers run beyond cashbacks. In the run-up to Diwali, Apple will hold special "Today at Apple" sessions from October 3 to 5, co-created with photographer Farhan Hussain. The workshops will focus on mobile photography and are scheduled to take place across Apple Stores in India. The offers come ahead of the festive season, a crucial sales period for electronics makers in India.