The move to open physical shops comes as Shein has faced criticism for its discount-driven business model. Photo: MANAN VATSYAYANA / AFP/FileSource: AFPAsian fast-fashion giant Shein said Wednesday it had picked France to open its first permanent physical stores in November. It would be followed by five more in Galeries Lafayette department stores in the cities of Dijon, Reims, Grenoble, Angers and Limoges, it said. The move comes through a partnership with retail property group Societe des Grands Magasins (SGM), which owns BHV Marais and several Galeries Lafayette stores. "This alliance is more than just a launch -- it's a commitment to revitalise city centres across France, restore department stores and create opportunities for French fashion," Shein said.