‘It makes a ton of sense’: Bayer shifts focus to regenerative value chain partnerships across Europe

Bayer is moving beyond carbon farming in Europe, opting instead for value chain interventions that align with the evolving priorities of major food brands. It works with food brands and their supply chains, including Perdue Agribusiness, PepsiCo, ADM, and Mars Petcare, to support regenerative agriculture practices and lower their climate footprint. The strategy “makes a ton of sense” for the big food companies, Alexandre told AgTechNavigator at the recent World Agri-Tech Innovation Summit in London. A mindset shift and end-to-end solutionsAlexandre stressed that regenerative agriculture requires a mindset shift – not just among farmers, but across the entire value chain. “That’s how we create real value – for farmers, food brands, and the future of European agriculture.”