Following the launch of its new own-brand devices, including a new Fire TV stick, Amazon has reduced prices across its existing range, and to record low prices. The cheapest model on offer is the Fire TV stick HD, which has had its price slashed in half (was £39.99, now £19.99, Amazon.co.uk). If you’re after a device for 4K viewing, the Fire TV stick 4K (was £59.99, now £25.99, Amazon.co.uk) and Fire TV stick 4K max (was £69.99, now £39.99, Amazon.co.uk) have also been reduced. Amazon Fire stick TV HD Whether your TV doesn’t have smarts or the interface is a little slow and clunky, you can add or upgrade its capabilities cheaply with the Amazon Fire TV stick HD. More affordable than Roku’s excellent streaming stick 4K (£39.99, Amazon.co.uk), this version of the Amazon Fire TV stick only outputs at 1080p rather than full 4K.