Vicent Molins, an urban analyst and the author of Clickbait City, says a clear dividing line is emerging between the interests of those who want to promote cities to tourists and those who live in them. “The city becomes audiovisual content created for social networks, tourist applications and digital media,” Molins told The i Paper. “More and more cities are occupied by people who live there for a limited period of time, like expats or those who come as tourists. The city has even advertised its festive lights in New York, in the hope of putting the Spanish city on the world map. “Of course, using the internet to promote cities is part of life,” he said, “but sometimes these authorities reduce cities to two dimensions, not three, and only concentrate on their most clichéd aspects, forgetting the real life of these cities”.