articleAmerican Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress Sydney Sweeney. "The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand," Jay Schottenstein, CEO of American Eagle Outfitters, said during the Wednesday earnings call. GAP, LUCKY BRAND LAUNCH DENIM JEAN CAMPAIGNS AFTER VIRAL AMERICAN EAGLE SYDNEY SWEENEY ADSAmerican Eagle also acknowledged the success of its recently launched marketing partnership with professional football player Travis Kelce , who is engaged to singer Taylor Swift. A window display of actress Sydney Sweeney in the window of an American Eagle store Aug. 1, 2025, in New York City. TESLA MOCKS AMERICAN EAGLE WITH CHEEKY JEANS JOKE AFTER SYDNEY SWEENEY AD CONTROVERSY ERUPTSEarlier this summer, the retail giant released its campaign with Sydney Sweeney, titled "Sydney Sweeney Has Great Jeans."