As advertisers cut spend and experts rebuild networks, Twitter/X’s professional trust is sliding—while Bluesky emerges as the go-to venue for specialist, research-driven discussion. Marketers, journalists, and scientists are all signaling the same thing: professional trust in X (formerly Twitter) keeps sliding, and Bluesky is becoming the place where experts actually talk shop. For B2B and media brands, ad trust is a proxy for overall professional confidence in the product. Australia’s eSafety Commissioner reported 30% cuts to trust & safety staff (including steep reductions in moderators and safety engineers) since the Musk takeover—changes that directly shape how professionals perceive risk. Where the conversations went: Bluesky’s expert lanesBluesky isn’t just the “next Twitter” — it’s becoming the hall where specialists compare notes.